Born and Raised in Paris, France, Nour grew up with a heavy influence of Middle East and North African culture. She cultivated a passion for fashion, design, fragrances early on creating fragrances from the age of 15. Nour has a rare gift called synesthesia, a neurological condition in which information meant to stimulate one of your senses stimulates several. In Nour’s case this means the sight of colour creates an olfactory experience.
Understanding the potency of multi-sensory experiences is at the core of what we do: inspired by the perceptual phenomenon of synesthesia, Bleu Nour's candles create a seamless synergy between colour and smell to create a profound atmosphere; perfect for recreating a memory, inspiring a feeling or setting a mood.